Marketing is an umbrella of business courses. It is the only constant  thing to survive be it in selling services or products, even oneself.  Unconsciously, presenting oneself in job employment is a form of selling  through presentation and conversation.
Moving on, marketing is  not isolated to sales alone. Its broadness entails fundamentals in  research and analysis pertinent in structuring the skeleton of a  business. In implementing such study, skills in approaches, projection  of data and patience in following the trend are a must. To emphasize, marketing is not about the maker or the seller, it is about the "buyer".
Effective  marketing, to simplify, is learning the need of the buyer chained to  listening skill. Different from other business courses, marketing is  complex to dissect.
There goes the seller who is an important key  in distributing the product or service. Indeed, a product is already  made to cater its purpose, however, the buyer is unaware of the benefits  it offers competitively considering competition. 
Therefore, the  seller does the job in asking for the time to present the advantages to  the prospect buyer equivalent to its worth.
To enumerate simply, effective marketing is as follows:
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